customer value map

customer value map
марк. карта воспринимаемой [потребительской\] ценности* (диаграмма, на горизонтальной оси которой отложен индекс качества продукта, а на вертикальной оси — его цена; на этой диаграмме строится линия воспринимаемой ценности и отображаются продукты различных производителей)
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Англо-русский экономический словарь.

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